Accordion Fold
When a sheet of paper is folded in alternating directions almost like steps.

Aqueous Coat
A heavy, durable coating that can be applied to paper; much like a laminate.

Barrel Fold
Folding a sheet two or more times in the same direction.

Bleed
A printed image that extends beyond the edge of the paper.

Blind Deboss
A strong letterpress impression of an uninked image on the front surface of a piece of paper. The image is recessed.

Blind Emboss
A strong letterpress impression of an uninked image on the back of a sheet of paper. The image is raised.

Blueline
Negatives are combined with light sensitized paper and exposed to an arc light. The result is a positive proof of the image in a blue tone to indicate color separation, register and position.

Color separation
Refers to a process in which a multi-colored or continuous tone artwork is divided by photographic filtration or electronic scanners into the four process colors for reproduction.

Di-cut
In a commercial print job, steel cutting rules are bent to the desired shape of the cut and the press then cuts out that image.

Dull Varnish
A medium that creates a velvety surface which scatters and diffuses light to reduce glare. Images have a softer look than those printed on paper without varnish or overprinted with gloss varnish. Also makes the colors in an image more subtle.

Emboss
The overall design or pattern impressed in paper when passed between metal rolls engraved with the desired pattern. Produced on a special embossing machine after the paper has dried to create finishes such as linen.

Engraving
To cut words or images into the surface of a metal or stone.

Foil Stamping
A method of applying a metallic, gloss or matte colored sheet of plastic onto a printed image. Foil will adhere to the image and create a sticker effect.

Fold
To bend a piece of paper and crease it to make at least four panels.

Four Color Process
The process of full color printing based on the separation of images into the four printing colors - cyan, yellow, magenta, and black.

Gate Fold
Folding a sheet in two or more places to create a "gate" effect. As if opening two doors.

Gloss Varnish
Gloss varnish creates a surface that appears smoother than the surface of the ink/paper combination that it overprints. Gloss varnished images appear sharper because the light reflected through the clear varnish film reached the eye with little diffusion.

Gutter
The term used to describe the area of a page in a book that extends into the spine.

Letterpress
Printing from a plate with raised characters or images; relief printing.

Lithography
A printing process where an image is photographically transferred to an oil (ink) sensitive metal plate that will accept the ink but repel water. The non-image areas will repel the ink and the image is transferred onto a cylinder and then to the chosen surface.

Overall Varnish
A coating of varnish that covers the entire page.

PMS
Pantone Matching System. A widely used system of color specification by number.

Perfect Bind
A method of binding most commonly used in magazines or multi-paged books in which the pages are trimmed and glued, not sewn.

Press Approval
Viewing the job on the press (aka:press run) for quality assurance purposes.

Printers Proof
The final proofing stage of the project provided by a printer, prior to going on press.

Registration
The fitting, in exact alignment of two or more printed images on the same surface.

Saddle-stich
A method of binding commonly used in brochures or smaller publications where a continuous wire is used to form staples in the fold of the spine of the book.

Satin Varnish
A medium that creates a satin-like surface which scatters and diffuses light to reduce glare. Images have a softer, smoother look than those printed on paper without varnish or overprinted with gloss varnish. Also makes the colors in an image more natural.

Score
To crease the fold lines with a blunt instrument and a straight edge. Heavy paper requires scoring before it can be folded cleanly and accurately.

Signature
A group of pages (AKA: a form), printed on one sheet of paper, folded for binding.

Silk Screen
A method of printing where ink is pushed through a stencil on a screen. This method can be used on many different surfaces.

Spot Varnish
A technique where varnishes are applied to certain areas of an image to give an illusion of depth, bring extra attention to a specific area, or to show the different surface qualities of the objects in the image.

Thermography
A printing process that imitates dye stamping. The raised image is produces by using a very thick sticky ink which is dusted with a fine powder before being heated to fuse it to the paper.

Tinted Varnish
Tinted varnish provides a clear yet subtle image with delicate or muted colors.

Work and Turn
Both sides of the press sheet are printed from the same form. After half of the total impressions are printed, the sheet is turned over and the run is completed. Printed sheets are cut in half before folding.

 

Cast coat finish
Coated paper with a highly polished, mirror like surface and exceptionally smooth surface.

Coated
Any type of paper whose surface has been given a mineral coating.

Cover
A heavy weight of paper. Can range from 65 lb., 80 lb., to 100 lb. and higher.

Lbs.
Measurement for the weight of the paper.

Matte finish
A paper that has a dull, eggshell finish and is usually clay-coated. Non-glossy.

Points
A unit of measure that is equal to 1/72 of an inch. Points also refer to the size of the type.

Smooth finish
A paper style with a smooth, satin feel. Very little to no texture.

Stock
Paper or other material to be printed.

Text
A light weight of paper. Can range from 24 lb., 70 lb., to 80 lb. text.

Uncoated
Any type of paper whose surface is raw without coating.

Watermark
A design embedded or impressed in paper during manufacture.

Writing
A light weight of paper, usually used for letterhead. Can range from 24 lb. to 28 lb. writing.

Wove
Uncoated, uncalendered paper with a relatively smooth finish. Most common in uncoated offset, writing, and envelope papers.

Paper Characteristics and Considerations

Basis weight
Heavy enough for adequate bulk and opacity; not heavy enough to to drive up postage or shipping.

Brightness
Bright enough for good contrast between paper and ink, especially in photographs; not so bright that glare impairs readability.

Caliper
Thick enough for adequate bulk and opacity.

Color
Whites closely compared before deciding. Colors used to enhance message, not only for decoration.

Grain direction
Proper direction to ensure best printing, folding and binding.

Ink holdout
Smooth and/or glossy enough to hold details in illustrations and photos and show calories well; rough and/or dull enough to take ink well and ensure readability.

Opacity
Opaque enough to ensure legibility.

Size
Most efficient for your product and the press ant which the job runs. Permanence: Strong and stable enough to read well and look good throughout the lifetime of the product.

Surface
Patterns uniform, correctly aligned, and suited to method of printing.