When marketing your stock to investors, less is more. Creating a sophisticated set of expectations for your company -- the key to reaching a full and sustainable valuation -- requires focus, not blanket coverage. Your message and the quality (not quantity) of your audience create the expectations that drive stock price.

To us, targeting is marketing - segmenting the universe of investors according their preferences. Targeting helps you focus your communications on those investors who are most likely to want to be owners of your company. In this sense, targeting applies to owners and prospects alike in a wide range of communications activities:

• investor meetings of all sorts including analyst sponsored meetings
• distribution of press releases, profiles, and marketing materials
• even selecting investors for surveys and market feedback.

Your IRagent makes it all easy for you.