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Lou Guercia President, CEO and Director Lou Guercia joined the company in October 1999, assuming responsibility
for all day-to-day and strategic operations. Prior to WebDialogs,
Mr. Guercia was vice president of sales and business development
at Tessera Enterprise Systems, a pioneer in the field of customer
relationship management. There he was responsible for managing sales
and strategic alliances and helped oversee Tessera's acquisition
by iXL Enterprises in September 1999. Previously, Mr. Guercia founded
Workgroup Solutions, a leading regional provider of systems integration
and professional services for the client/server marketplace, where
he spent nine years as director and senior vice president of sales
and marketing. He was involved in all facets of the company spin-off,
including venture capital investment and its IPO. Mr. Guercia began
his career at Xerox, where he held various sales and management
positions and gained early exposure to the Internet and distributed
networked computing. He holds a BS in Business from the University
of New Hampshire. Bala Sridhar
As company co-founder and executive vice president of business
development, Bala Sridhar brings more than 20 years experience in
developing and launching new technologies. He oversees the planning
and execution of the company's business strategy and business development.
Previously, Mr. Sridhar served for four years as director of business
development and vice president of engineering at SoftLinx, an Internet
fax software startup, where he successfully raised capital and was
responsible for the company's award-winning Replix product line.
Prior to that Mr. Sridhar worked at Sun Microsystems and co-founded
two other ventures: Nanosoft, a developer of a DOS multi-tasking
system; and Tymnet Electronic Travel Services, an airline reservation
service. Mr. Sridhar has also held product development positions at
Hewlett-Packard and Honeywell. He received a BSEE degree from Indian
Institute of Technology and an MSEE degree from Rensselaer Polytechnic
Institute. Mike Melo A founder of WebDialogs, Michael Melo has served as vice president
of engineering since its formation. He is responsible for product
strategy and product development. Previously, Mr. Melo was a senior
project manager at Shiva Corporation, a global provider of remote
access solutions. His earlier positions include serving as software
engineer and project leader at Sun Microsystems and as software
engineer at Kodak Corporation, a diversified photograph technology
company. In addition, Mr. Melo is the holder of two patents and
has several patent applications pending through his work with WebDialogs.
He holds a BSEE from Trinity College and an MSEE from Rensselaer
Polytechnic Institute. Susan Oblak Susan Oblak is responsible for developing and implementing all
aspects of the company's marketing strategy and manages all marketing
communications and product marketing activities. Prior to joining
WebDialogs, Ms. Oblak was Director of Marketing Operations at iXL,
Inc. (formerly Tessera Enterprise Systems), where she was responsible
for creating and communicating Tessera's customer relationship management
(CRM) vision and building a marketing organization, in addition
to overseeing business development and sales processes. Earlier,
Ms. Oblak served as an account representative at Epsilon, a database
marketing company, managing relationships with major health care
clients. She has also worked as a consultant for Andersen Consulting.
Oblak holds a BA in Economics from Villanova University and an MBA
from Boston University. Mike Rososky As director of product and field marketing, Mike Rososky is responsible
for product marketing, product management and all field marketing
and sales support activities. Prior to joining WebDialogs, Mr. Rososky
was product marketing manager for e-commerce services at OrderTrust,
a leading provider of order management services for Internet and
direct marketing companies. He has also held Internet marketing
positions at FTP Software, Lycos, and Digital Equipment Corporation.
Mr. Rososky holds a BS in Communications from Fitchburg State College
and a Graduate Certificate in Software Technical Documentation from
Clark University. Terry Keen Terry Keen brings more than 15 years of management experience in product
support and engineering with a focus on software quality to her
position as director of quality assurance. Previously, she served
as senior QA manager at FTP Software/NetManage Mrs. Keen has also
held various senior management positions at Sun Microsystems, where
she was responsible for release engineering and software quality
assurance for the East Coast division and led Sun's Quality Council.
She received a BS in Computer Science from Lowell University. Elana Anderson Elana Anderson oversees the Client Services group, which is responsible
for ensuring that both direct customers and channel partners are
delighted with WebDialogs products and services. She joined the
Web Dialogs team in May 2000 with more than 10 years of experience
in consulting services and Customer Relationship Management (CRM).
Most recently, Elana was a Client Partner with iXL, Inc. responsible
for building relationships and delivering iXL services to Fortune
100 clients. Prior to iXL, Ms. Anderson was a start-up team member and
Director of Solutions Delivery with Tessera Enterprise Systems,
a leading integrator of CRM solutions acquired by iXL in 1999. At
Tessera, she focused primarily in the retail and high tech industries
and led several of the most complex and successful accounts for
the company. She also played a leading role in establishing Tessera's
client delivery methodology. Ms. Anderson began her career at Andersen
Consulting where she was a Manager in the Worldwide Revenue Practice.
She holds a bachelor's degree from the University of Virginia Brandon Baker In his role as Director of Operations, Brandon Baker is responsible for building and managing the ASP Operations and Information Technology Teams. Prior to joining Webdialogs, Mr. Baker was the Network Services Manager at PC Connection, Inc. a leading direct marketer of business computing solutions. At PC Connection, Mr. Baker was responsible for the operations and engineering of the corporate infrastructure and data center environments. Prior to PC Connection, Mr. Baker held numerous Network Management and Consultant positions at Andover Controls Corporation and International Network Services. Mr. Baker began his career as a Communications Officer in the United States Army where he built and managed numerous Tactical Communications and Networking Systems worldwide. He holds a BSEE from Wentworth Institute of Technology in Boston, Massachusetts
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