Turning Retail into E-tail Retail and catalog companies doing business in the brick-and-mortar world have long understood the value of building meaningful relationships with customers. By applying that knowledge to doing business on the Web, a retail business can turn a static Web site into a live sales-and-support channel and differentiate its business from the competition. WebInteract Service lets retail businesses create successful e-business models, provide a full-service shopping experience, and capture the lifetime value of a customer. Pure-play e-commerce sites with no established off-Web reputation build meaningful relationships with customers through direct access to personalized customer care. Catalog direct marketers entice customers to their Web site. On the Web, customer care representatives sell and cross-sell to multiple products. E-tailers provide personalized service and sales assistance for complex products, thus helping to convert browsers to buyers and increasing overall purchase value and customer satisfaction.